Helium 10 Pricing (2025) — Which Plan Should You Buy?

Are you trying to find the best Helium 10 pricing plan for your business?

Helium 10 Pricing Plans start at $39 per month for the Starter plan and go up to $279 per month for the Diamond plan, each offering different features for Amazon sellers.

Whether you’re just starting or scaling up your operations, these plans provide tools for product research, keyword tracking, and listing optimization, helping sellers at every stage.

Let’s explore which plan might be right for you!

Helium 10 Pricing Plans — Detailed Comparison

Helium 10 offers three paid subscription plans with varying features and tools and a free plan to get a hint of what it offers.

Parameters Of Comparison	Free Plan	Starter Plan	Platinum Plan	Diamond Plan
Price per month (paid monthly)	–	$39/month	$99/month	$279/month
Price per month (paid annually)	–	$29/month	$79/month	$229/month
Blackbox	5 lifetime uses	20-lifetime uses	250 uses	250 uses
Xray	Limited	✅	✅	✅
Xray for Walmart	Limited	5,000 requests	5,000 requests	5,000 requests
Cerebro	Demo use	2 daily Uses	250 uses	250 uses
Magnet	Demo use	2 daily Uses	150 uses	150 uses
Insights dashboard	❌	❌	Limited	Full access
Keyword tracker	❌	❌	500 keywords	2,500 keywords
Frankenstein	Limited	30 day trial	✅	✅
Scribbles	Limited	30 day trial	✅	✅
Freedom Ticket	❌	✅	✅	✅

A Quick Offer for Helium10Hub Readers:

After a quick look at the bifurcation of the Helium 10 plans, let’s learn more about some key features offered by the Helium 10 plans and how they add to your purchase.

Helium 10 Subscription Features Comparison

This section includes everything a particular Helium 10 plan offers, including its best use case, usage allowance for each tool included, and limitations.

1. Helium 10 Free Plan 

This Helium 10 plan isn’t aimed at functionality and is only intended to give a user a glimpse of what Helium 10 can offer. However, the free plan comes with many limitations.

For example, it only offers demo use for Cerbro and Magnet, only five lifetime uses for Blackbox, and restricted access to other features.  

Still, this plan gives a free trial of Helium 10 that is sufficient to check the extent to which Helium 10 can be helpful.

Note: I have shared the usage allowance for the major Helium 10 tools earlier. Here’s some more information to understand the difference between the limitations of features offered by Amazon and Walmart for all priced Helium 10 plans: 

2. Starter Plan -$39/Month

Popular Starter Plan Features	Amazon	Walmart
Popular Starter Plan Features	Amazon	Walmart
Xray	Unlimited	5000 requests
Cerebro	2 uses daily	2 uses
Magnet	2 uses daily	2 uses
Keyword Tracker	❌	❌

This base Helium 10 starter plan is available at a price of $39/month if paid monthly. But if you pay an annual amount of $348, you can save $10 on your monthly purchase by paying only $29/mo.

The Starter is intended for beginners wanting to learn and try out Helium 10, and is not ideal for running a business.

Perks Available: 

Add-ons that can be integrated with this plan are – 

• Adtomic.
• Market Tracker 360. 
• 2 Amazon Seller Central Connections.

Limitations 

This Starter plan has limitations in terms of its usability in running a business. It is focused on learning, offers a very limited allowance for the use of the Helium 10 tools, and isn’t suitable for intermediates or experts.

3. Platinum plan – $99/Month

Popular Platinum Plan Features	Amazon	Walmart
Xray	Unlimited	5,000 requests
Cerebro	250 uses	250 uses
Magnet	150 uses	150 uses
Keyword Tracker	500 keywords	100 Keywords

To actually start running a business on Amazon or Walmart, you will need a Platinum subscription on Helium 10.

While the Starter plan limits you with the usage, the Platinum plan is the most popular plan, allowing just an adequate amount of access to the Helium 10 features. 

Check a detailed comparison between — Helium 10 Starter vs Platinum plans.

Starting at $99 per month and $79 if paid annually, you still get 1 user account access only with this plan.

Perks Available:

One way to enhance the Helium 10 Platinum plan is by adding the below features at an extra cost:

• Increased Keyword Tracking.
• Adtomic.
• Market Tracker 360.
• 2 Amazon Seller Central Connections.

Limitations 

• Platinum plan does not offer full access to the Insights Dashboard feature.
• Listing builder can only be used without syncing Amazon.
• Still offers a single-user login only.

4. Diamond Plan – $279/month

Popular Diamond Plan Features	Amazon	Walmart
Xray	Unlimited	5,000 requests
Cerebro	250 uses	250 uses
Magnet	150 uses	150 uses
Keyword Tracker	2,500 keywords	250 keywords

This high-end Helium 10 plan – The Diamond plan offers full access to all that Helium 10 has to offer. With this plan, you can confidently scale your e-commerce ventures on Amazon or Walmart across locations.

To support scaling, this plan allows 5 user logins and a connection to 5 Amazon Seller Accounts. However, this doesn’t come cheap and is priced at a whopping $279/mo or $229/mo if paid annually. 

Perks Available: 

To further extend the potential of this already very capable subscription, you can add:

• Keyword Tracker
• Adtomic
• Market Tracker 360
• Elite
• Monthly Expert Training
• In-Person Workshops
• Private Facebook Groups

Limitations 

While there are hardly any limitations to using this plan, one thing to notice is that some of the tool usage is just the same as the Platinum plan, which doesn’t justify a higher price.

5. Supercharge Your Brand – Custom Pricing

Lastly, to come to an all-inclusive and the most enhanced way to use Helium 10 is with this all-new Supercharge Your Brand plan.

Popular Superchage Plan Features	Amazon	Walmart
Xray	Unlimited	5,000 requests
Cerebro	500 uses	500 uses
Magnet	150 uses	150 uses
Keyword Tracker	10,000 keywords	250 keywords

Taking your Helium 10 experience, you can track a very high volume of ASINs, keywords, and overall business operations. This plan provides more of everything that the already advanced Diamond plan offers. 

Ideal for Enterprises, this plan also introduces the new Managed refund services for FBA refunds and reimbursements on top of the “Refund Genie.”

To use this plan, you will have to book a demo slot with Helium 10. 

Perks Available: 

• Upto 25 user login.
• Connect up to 25 Amazon Seller Central or Walmart accounts
• Full access to monthly training.
• Get product metrics of up to 5,000 ASINs

6. Ala Carte Plan

Well, that’s not all; even apart from the standard plans offered by Helium 10, you can build your own custom plan as per your needs.

You can handpick the Helium 10 features you want with the free plan as a base and build a flexible plan. Here’s how much each feature costs you separately.

Ala Carte Picks	Price
Black Box	$39/month
Cerebro	$39/month
Keyword Tracker	$59/month
Magnet	$39/month
Alerts	$39/month
Refund Genie	$99/month
Xray	$19/month
Profits	$39/month

The price for each feature separately would cost you more than the standard subscription plans. Plus, no information has been provided regarding the usage allowance for the add-ons above. 

Hence, this plan does not make much sense to me.

Helium 10 Add-Ons Pricing

To fortify your Helium 10 subscriptions, you can add the below add-ons to the plans. However, the availability or application of these add-ons to a subscription plan varies.

1. Adtomic – $199/month

This AI-powered PPC solution, Adtomic, is priced at $199/month and allows you to manage Amazon or Walmart campaigns tactfully. Adtomic provides precision bid optimization for campaigns and helps improve keyword visibility. 

2. Elite – $99/month

What used to be a separate plan earlier, Elite is now transformed into an exclusive training aimed at networking and training modules for all the top-tier sellers who want fast-track growth. 

3. Market Tracker 360 – $500/month

An add-on at $500 per month, Market Tracker 360 can elevate your insights with the most accurate market share insights, detailed competitor analysis, track competitor rankings, and improve your Business ROI in general.

This add-on is accessible to every user from Starter to Diamond plans.

4. Keyword Tracker – $19/month

If the keyword tracking requirement isn’t sufficient by the standard offerings, you can increase the extent with an additional $19 fee, which is suitable for every Helium 10 plan.

Features Offered With Helium 10 Plans:

Helium 10 primarily offers features and tools necessary for building a successful Amazon or Walmart business. These features help in:

1. Product research
2. Keyword research
3. Insight dashboard
4. Analytics
5. Listing optimization
6. Operations
7. Learning

For the above tasks, Helium 10 offers dedicated tools. Here’s a description of some popular tools used.

1. Black Box

This is a tool for discovering new profitable products in an enhanced way. You can search for products by using advanced filters like country, product category, competition level, price range, listing age, etc.

Other ways to use Black Box are to find popular keywords, competitors, niches, product targeting, and elite analytics. 

2. Xray

This feature works with the Helium 10 Chrome extension. Using the Xray tool, you can analyze any product right on Amazon and Walmart product pages. This provides instant insights on search volumes, BSR, fulfillment type, number of variations, etc. 

Free plan users have limited access to Xray, but as you move to a more premium plan,  you get unlimited access.

3. Cerebro

With Cerebro, you get data on the search volume of a product on Amazon and Walmart at your fingertips. Not just sales volume but also keyword frequency, paid/organic distribution, competing products, and so much more. 

You’ll find this tool useful as it can export the generated data to an external CSV or XLSX file, too!

4. Magnet

Magnet is a keyword research tool where similar data that you could generate with Cerebro is found related to keywords instead. 

This is a great way to analyze the top-performing products of your competitors and formulate a custom strategy accordingly. 

5. Keyword Tracker

Depending on the plan subscribed, you can track from 500 to 2,500 keywords with the Platinum and Diamond plans, respectively. 

If you are using the ‘supercharge your brand’ subscription, you can track up to 10,000 keywords at a time (more on this further below)

6. Frankenstein

Frankenstein is a keyword processor tool that converts large volumes of keywords into manageable groups of keywords and optimizes for increased traffic and sales.

The starter plan does not include full access to this tool and only offers a 30-day trial period. 

7. Scribbles

Scribbles, on the other hand, optimizes product titles and descriptions to ensure high conversion rates. 

Depending on the popularity of the keyword, Scribbles color codes keywords from black to red, depicting low to high search volumes. 

8. Refund Genie

Available only in the Diamond plan, the Refund Genie feature automates Amazon reimbursements. Upon connecting, it takes at least six hours to generate a report, and it also works only if the Amazon MWS token is connected. 

9. Freedom Ticket

This is an award-winning Amazon Sellers Course valued separately at $997, available for free for Helium 10 subscribed users, and is taught by the renowned Amazon seller – Kevin King.

This course takes you from zero to someone who is aware of the steps required to build and run a healthy Amazon business.

Do you know where Helium 10 gets its data from? Directly from Amazon, AWS, user-generated data, and other ways!

Which Helium 10 Plan Is Best For Me?

Now, coming to the most important question. Which Helium 10 plan is best for you? While this is subjective as per your experience level, here’s a bifurcation of the plans:

Helium 10 Plan	Best For
Starter Plan at $39/mo	Best plan for beginners who do not know how to start and run an Amazon business
Platinum plan at $99/mo	Intermediates graduating and wanting to start business operations
Diamond plan at $279/mo	Experts wanting to scale their business operations
Supercharge your brand plan (exclusive plan)	Enterprises with large volumes of products to operate

Is there Any Helium 10 Discount Available?

The second most important question you have next is if Helium 10 offers a discount. Helium 10 offers an annual discount, which allows you to grab up to 25% on the Starter, Platinum, Diamond, and Ala Carte plan selections.

On top of that, if you buy this exclusive coupon code from our website, you can save furthermore on your Helium 10 purchase. 

Helium 10 Refund Policy 

Helium 10 offers a no-questions-asked 7-day money-back guarantee for an account’s first payment only. 

For that, you will also need to contact Helium 10 customer support and submit a formal refund request.

Conclusion: Helium 10 Pricing Plans Starts At $39 Per Month

Right from a free plan to get to know Helium 10 to the most advanced “Supercharge Your Brand” plan, Helium 10 offers a solution to every Amazon and Walmart seller.

Helium 10 stands out from the crowd. This tool also ensures that a subscriber is equipped with useful learning resources, ensures the most accurate data to actual Amazon data, and offers enhancement solutions. 

Plus, every type of user is considered and provided pricing as per their budget and requirements. 

Make use of the exclusive discount method mentioned earlier and ensure you pay the lowest price for any Helium 10 purchase of your choice!

FAQs On Helium 10 Pricing