Which tool is better for Amazon sellers, Helium 10 or AMZScout? In this Helium 10 vs AMZScout comparison, both offer valuable features but serve different needs.
Helium 10 provides a comprehensive set of tools for managing and scaling your business, while AMZScout is simpler and more affordable, making it appealing for beginners.
Choosing between them depends on your goals, whether you need advanced features or are looking for a cost-effective solution.
In this in-depth comparison, we’ll explore the key features, pricing, and overall performance of Helium 10 and AMZScout so you can determine which tool is the best fit for your Amazon FBA business.
Helium 10 vs. AMZScout – Quick Comparison
| Feature | Helium 10 | AMZScout |
|---|---|---|
| Price | $39 – $279 per month | Starting at $49.99/month |
| Lifetime access | ❌ | ✔️ |
| Marketplaces | 21 | 12 |
| Overall Rating* | 4.1/5 | 4.8/5 |
| API Access | Yes | No |
| Mobile App | Yes | No |
| Customer Support | Live chat, email | |
| Browser Extension | Yes | Yes |
| Free Trial | No. But offers a free plan | Yes (10 days) |
| Refund Policy | 7 days | 10 days |
Note – The ratings shared for the platforms are taken from the popular review platform G2.
Moving ahead, let us compare both tools on a few parameters that will help you arrive at a conclusion about which is better.
Helium 10 vs. AMZScout – Compared In Detail
To better understand the differences between the two FBA tools, consider them from the user’s perspective and how well they fit their needs.
The following section covers the various features that are absolutely necessary for an Amazon FBA tool, their accuracy, pricing, learning resources, and how well people like the tools.
1. Ease of Use
We’ll start with an essential factor—ease of use. Let’s see which tool is the easiest to use, has a good interface, and won’t make you pull your hair out.
Helium 10: Helium 10 offers a user-friendly interface with intuitive navigation, making it easy for new and experienced sellers to access the platform’s various tools and features.
The dashboard provides a centralized view of all the key metrics and data, allowing users to quickly assess the performance of their Amazon business and make informed decisions.
AMZScout: AMZScout is also designed with user-friendliness in mind. The platform’s layout is clean, with clear labeling and organization of the different tools.
However, the interface isn’t very intuitive, and finding tools isn’t as easy as it is in Helium 10.
Verdict: Helium 10 is easy to use and is intuitive.
2. Product Research
The very basis of running an Amazon FBA tool is finding the right type of products that will give the right kind of value. Both tools are effective product research tools, but one offers more extensive filters and deeper insights. Check out which one:
Helium 10: Helium 10’s Black Box tool is a powerful product research platform that allows users to search for and analyze millions of Amazon products.
With advanced filters and sorting options, sellers can quickly identify high-potential products based on sales volume, reviews, and profitability metrics.
The tool’s comprehensive data and intuitive interface make it easier for sellers to uncover lucrative product opportunities.
AMZScout: AMZScout’s Product Database is a comprehensive product research tool that covers over 600 million Amazon products and 24 product categories.
The platform’s search functionality and filtration options make it easy for sellers to find profitable product opportunities, including trending and new products.
AMZScout also provides a “Product score” that evaluates the potential of a product but lacks the extensive filter options that Helium 10 provides.
Verdict: Helium 10 allows extensive filtering options and detailed research.
3. Keyword Research
After finding the products, you need to include the most suitable keywords that can help your listing rank above your competitors.
Helium 10: Helium 10 offers a suite of robust keyword research tools, including Cerebro (reverse ASIN lookup) and Magnet (keyword generator).
These tools provide detailed insights into the keyword landscape, including search volume, competition, and cost-per-click (CPC) data, helping sellers optimize their listings and improve their visibility on Amazon.
The platform’s comprehensive keyword research capabilities show details of keyword frequency, and distribution and also suggest a PPC bid for every result.
AMZScout: AMZScout’s Keyword Explorer and Reverse ASIN Lookup tools provide similar keyword research capabilities, allowing sellers to identify high-performing keywords, analyze competitor strategies, and track their own keyword rankings over time.
While not as extensive as Helium 10’s offering, AMZScout’s keyword research tools are still valuable for sellers looking to improve the discoverability and performance of their Amazon listings.
Verdict: Helium 10’s keyword research provides much more data than that of AMZScout.
4. Listing Optimization
Often, sellers get large lists of keywords that need processing, sorting, and segregating these lists to find the best picks becomes essential, and hence, an effective listing optimization tool is needed.
Helium 10: Helium 10’s Listing Optimizer Scribbles tool and AI listing optimizer help sellers create and optimize their Amazon product listings.
These tools provide keyword recommendations, suggest improvements to listing content, and also generate images for products using AI.
By leveraging Helium 10’s listing optimization features, sellers can enhance their product visibility, increase conversion rates, and drive more sales.
AMZScout: AMZScout’s AI listing builder recommends optimizing product listings, including keyword placement and formatting.
Additionally, the platform’s Listing Quality Score provides insights into how a listing compares to competitors, helping sellers identify areas for improvement.
While not as comprehensive as Helium 10’s listing optimization tools, AMZScout’s AI Listing Builder can still be a valuable resource for sellers looking to enhance their Amazon presence.
Verdict: Tied for listing optimization as both tools offer decently useful listing optimization ability.
5. Accuracy
As a seller, you are essentially paying for the accuracy of the insights rather than the display of them. The tool that has a higher level of consistent accuracy in providing the closest possible figures allows us to make better business decisions.
Both Helium 10 and AMZScout are highly accurate and do not deviate much from the actual Amazon figures.
Helium 10: Helium 10 is widely regarded as one of the most accurate Amazon seller tools.
The platform’s data sources and algorithms have been meticulously designed to provide reliable insights and forecasts, helping sellers make informed decisions about their product selection, pricing strategies, and marketing efforts.
This high level of data accuracy is a key factor in Helium 10’s popularity and success among Amazon sellers.
AMZScout: AMZScout also boasts high data accuracy, with its product and market research tools drawing from a comprehensive database of Amazon sales and performance data.
While not as widely praised as Helium 10 in this area, AMZScout’s data is generally considered reliable and trustworthy, providing sellers with the insights they need to make informed decisions about their Amazon business.
Verdict: Since the data for every product and category varies, and since both tools are quite accurate, the round is a tie.
6. Chrome Extension
Analyzing and researching products and their potential is essential as you cannot copy the ASIN or product details and paste them every time inside the main tools. Hence, browser extensions are in the picture.
Helium 10: Helium 10 Chrome extension seamlessly integrates with Amazon’s website, allowing users to access the platform’s various tools and data directly on the Amazon platform.
This integration streamlines the research and decision-making process, enabling sellers to gather critical insights without switching between different applications constantly.
AMZScout: AMZScout also provides a Chrome extension that enables product research and data analysis directly on Amazon’s pages, making it a convenient and efficient tool for sellers.
The extension allows users to access AMZScout’s features, such as the Product Database and Keyword Explorer, without leaving the Amazon platform, enhancing the user experience.
Verdict: Tied here, too, as both Helium 10 and AMZScout share critical information directly via Chrome extensions.
7. Learning Resources
Be it a beginner or expert, learning to follow an Amazon seller’s journey. And one of these tools provides the best Amazon FBA courses to learn from at a very affordable price.
Helium 10: Helium 10 offers a rich library of educational resources, including comprehensive courses, webinars, and a lively community of Amazon sellers.
The platform’s “Freedom Ticket” course is particularly well-regarded, providing in-depth training on building and scaling a successful Amazon business.
These learning materials are invaluable for both new and experienced sellers looking to expand their knowledge and expertise.
AMZScout: AMZScout also provides step-by-step educational resources, such as seller courses, masterclasses, and a blog with helpful guides and tips.
The learning resources on AMZScout offer both free and paid content and can be valuable for both new and experienced Amazon sellers, helping them rise above the complexities of the platform and optimize their selling strategies.
Verdict: The price at which Helium 10 offers its valuable course helps it stand out against AMZScout
8. Pricing
Coming to the pricing, Helium 10 offers a separate pricing structure for every user, while AMZScout offers a single plan with different usage terms. Both have their own benefits and drawbacks, as mentioned next.
Helium 10: Helium 10 offers a range of pricing plans, starting at $39 per month for the Starter plan and going up to $279 per month for the Diamond plan.
| Helium 10 Plan | Monthly Price | Annual Price |
|---|---|---|
| Starter | $39/mo | $29/mo |
| Platinum | $99/mo | $79/mo |
| Diamond | $279/mo | $229/mo |
While the higher-tier plans offer more advanced features and increased usage limits, the Starter plan may be sufficient for many smaller or newer Amazon businesses.
Helium 10’s pricing structure provides flexibility for sellers at various stages of their Amazon journey.
AMZScout: AMZScout’s pricing structure is more straightforward. There is only one plan, starting at $49.99 per month for the Amazon Seller’s Bundle and $174.97 per month for the bundle with additional tools.
| AMZScout Plan | Monthly | Yearly | Lifetime |
|---|---|---|---|
| Seller’s Bundle for Amazon | $49.99/mo | $379.99/year | $1,599.99 |
What’s unique about the platform is that it also offers annual and lifetime subscription options, providing more budget-friendly options for long-term users.
AMZScout’s pricing, while not as comprehensive as Helium 10’s, may be more appealing to sellers on a tighter budget or those looking for a one-time payment solution, but it is unnecessary for a beginner.
Verdict: Helium 10 offers more economic plans than AMZScout.
9. User Testimonials
Comparing what users/sellers have to say about the tools, I referred to the popular review platform G2. The majority of users praise the tools. However, AMZScout is rated much higher than Helium 10
Helium 10 (rated 4.1 /5 ): Helium 10 enjoys a strong reputation among Amazon sellers, with many users praising the platform’s accuracy, comprehensiveness, and customer support.
“Being able to compare products against one another for both Walmart and Amazon was really helpful when trying to see what is trending and what is being searched for the most. It helped to filter out items that are doing better than others, which is helpful when doing product research. The category list is very wide and covers anything you need to research.”
- Rachel Q G2 review
The tool is widely regarded as a must-have for serious Amazon as well as Walmart sellers looking to gain a competitive edge.
However, some users have reported issues with the platform’s pricing and refund policies, which may concern some.
AMZScout (rated 4.8/5 ): AMZScout also has a positive reputation, with many users highlighting the platform’s user-friendliness, value for money, and reliable customer support.
“AMZScout is the best tool for anyone looking to sell and grow their business on Amazon. Their user-friendly interface is paired with extensive training that helps users learn how to use their tools most effectively. For example, AMZScout hosts monthly workshops led by e-commerce experts where participants can gain insight into topics like product sourcing, marketing strategies, and selling tactics. AMZscout provides ample opportunities for learning and support. I recommend AMZScout to anyone who wants to get their product listing just right, whether you’re a beginner or an experienced seller.”
- Arjun M. G2 review
While there are fewer overall reviews compared to Helium 10, most AMZScout users report a positive experience, indicating that the tool is a reliable and effective option for Amazon sellers.
Verdict: AMZScout has more positive reviews than Helium 10.
10. Support
A last parameter to compare is the support system of each tool that can help a seller get out of a fix.
Helium 10: Helium 10 offers multiple support channels, including live chat, email, and an extensive knowledge base.
The platform is known for its responsive and knowledgeable customer support team, which can assist users with any questions or issues they may encounter.
This level of support can be invaluable for sellers, especially those who are new to the Amazon ecosystem and may need guidance moving through the platform’s various features and functionalities.
AMZScout: AMZScout’s support is primarily handled through email, with the company aiming to respond to inquiries within a reasonable timeframe.
While the platform may not offer the same level of real-time support as Helium 10, users generally report a positive experience with AMZScout’s customer service.
AMZScout’s support model may be suitable for sellers who prefer email-based support or who don’t require immediate assistance.
Verdict: Tied here as both the tools offer satisfactory support services as reported by the users.
More On Helium 10:
Bottomline: Why Helium 10 Is Better?
After a comprehensive comparison, Helium 10 emerges as the superior Amazon FBA tool compared to AMZScout. While both platforms offer a robust suite of features, Helium 10 has a clear edge in these key areas:
- Depth of features and customization
- Learning Resources
- Well-structured pricing plan
- Mobile App Accessibility
- API Access
While AMZScout is a capable and affordable alternative, Helium 10’s comprehensive feature set majorly makes it the better choice for most Amazon sellers.
However, the verdict is based on my requirements and experience of using the tools, and your decision should not be limited to that.
With their free access, you can try out both Helium 10 and AMZScout and find the true fit of the Amazon FBA tool yourself!
