Are you an Amazon seller wondering which tool is best for your business? Helium 10 and Jungle Scout are two of the top options, but choosing between them can be tough.
Helium 10 vs Jungle Scout is a common comparison, as both tools offer features to help sellers succeed.
Helium 10 is packed with advanced features, perfect for experienced sellers, while Jungle Scout is more beginner-friendly and budget-friendly.
Let’s dive in to see which one suits your needs better!
Helium 10 vs Jungle Scout 2025: Quick Comparison
Here’s a quick comparison of Helium 10 and Jungle Scout features and functionalities:
| Compared Features | Helium 10 | Jungle Scout |
|---|---|---|
| Pricing | $39/month starting price | $49/month starting price |
| Key Feature | A complete suite with in-depth data | Prioritizes product/keyword research, excellent onboarding |
| User Interface | More features that can have a potential learning curve | Simpler, more streamlined experience |
| Accuracy* | 84.10% | 79% |
| Workflows | Granular optimization options | Automation and AI-assistance |
| AI Tools | Chat, PPC automation, listing builder | Profit analysisChat, listing builder, |
| Support | Live chat (human), email, knowledge base, forms | Live chat (no human), email, articles, submit request forms |
| Learning courses offered | Freedom Ticket, other free resources | JS Academy, video tutorials |
| Mobile Application | ✅ | ❌ |
*The accuracy of the tools is based on personal experiences
Overview Of Helium 10 And Jungle Scout
Before I compare Helium 10 and Jungle Scout features in detail, let’s know about their history and what they do.
Helium 10 Overview
Launched in 2015 by Manny Coats – a famous podcast host, and his partner Guillermo Puyol. The platform has decided to provide the most accurate Amazon data possible to minimize sellers’ risk ever since.
Its core offering is its extensive suite of tools for keyword research, product research, listing optimization, and analytics.
Helium 10 best suits experienced Amazon sellers who prioritize data-driven decision-making and want maximum analytical power.
The platform’s feature-rich interface and steep learning curve may deter some beginners. Still, for established sellers with specific processes in place, Helium 10 can be a powerful ally in dominating the Amazon marketplace.
Jungle Scout Overview
Jungle Scout was founded in 2015 by Greg Mercer, a successful Amazon seller, to enhance sellers’ visibility and insights. The platform focuses on creating an intuitive workflow and simplified features that make it easier for beginners to navigate the Amazon selling landscape.
Jungle Scout is particularly well-suited for beginner Amazon sellers looking for an easy-to-use toolset with extensive training and community support.
The platform’s simplified features and guided workflows can help new sellers get off the ground quickly and launch their first Amazon products successfully.
Helium 10 vs Jungle Scout: Key Features Comparison
Let’s compare the features of both platforms and find out which one excels and why.
1. Ease Of Use
Helium 10 and Jungle Scout offer user-friendly interfaces, but their approaches differ in complexity and learning curve.
Helium 10’s dashboard is feature-rich, with every tool and functionality categorized and accessible. The tools section quickly displays each tool within your Helium 10 subscription.
If you have connected your Amazon account, the dashboard will show all metrics and sales data associated with your seller account.
However, the platform’s extensive capabilities may require a steeper learning curve, especially for new users, but experienced sellers appreciate the depth of insights and customization options.
Jungle Scout, on the other hand, prioritizes simplicity and ease of use. The platform’s dashboard is intuitive, with all the essential tools and features easily accessible from the left tab.
The platform’s streamlined workflows and guided assistance make it a more beginner-friendly option, particularly for those new to Amazon selling. Connect your Amazon seller account with the platform for daily updates and data insights.
Verdict: Both Helium 10 and Jungle Scout offer an intuitive user interface with all the tools accessible from one place. So, it is a tie.
2. Product Research
Both Helium 10 and Jungle Scout offer robust product research capabilities, and both source their data directly from Amazon, but their approaches differ in terms of depth and complexity.
Helium 10’s Black Box and Trendster tools provide advanced filters and customization options, allowing experienced sellers to analyze product opportunities and identify long-term, sustainable products deeply.
The platform’s emphasis on data accuracy and detailed insights make it a popular choice among seasoned Amazon sellers.
Jungle Scout’s Product Database and Opportunity Finder, while not as customizable as Helium 10’s tools, offer a more beginner-friendly approach to product research.
The platform’s preset filters and decision-making insights, such as the Opportunity Score, can help new sellers quickly identify promising product ideas and niches.
Verdict: Both Helium 10 and Jungle Scout offer robust product research tools. Helium 10’s Black Box and Trendster provide comprehensive product data and trend insights. Jungle Scout’s Product Database and Opportunity Finder also deliver detailed product metrics and niche analysis. While the tools operate slightly differently, they both enable effective product research and selection.
3. Keyword Research
Keyword research is critical to Amazon selling, and Helium 10 and Jungle Scout offer powerful tools to help sellers optimize their listings.
Helium 10’s Cerebro and Magnet tools provide an extensive array of customization options, allowing sellers to analyze keyword performance, competition, and search volume deeply.
The platform’s AI-powered recommendations and detailed insights make it a go-to choice for those who prioritize advanced keyword optimization.
Jungle Scout’s Keyword Scout, while not as customizable as Helium 10’s tools, offers a more streamlined and beginner-friendly approach to keyword research.
The platform’s filters, such as search volume, trend, and competition, can help sellers identify the most promising keywords to target for their listings.
Verdict: In the keyword research department, Helium 10 provides two dedicated tools – Cerebro and Magnet. These allow users to reverse ASIN lookups, generate keyword suggestions, and analyze key metrics. Jungle Scout’s Keyword Scout serves a similar purpose, offering keyword ideas, search volumes, and competition data. The functionality is comparable, with both platforms providing thorough keyword research capabilities.
4. Listing Optimization
Optimizing product listings is essential for improving visibility and driving sales on Amazon, and both Helium 10 and Jungle Scout offer tools to help sellers achieve this.
Helium 10’s Magnet and Scribbles tools provide useful capabilities for on-page optimization, including keyword placement analysis and AI-generated listing content.
The platform’s focus on data-driven decisions and leveraging its marketplace insights make it a powerful choice for experienced sellers.
Jungle Scout’s Listing Builder, on the other hand, is focused on holistic page construction, helping sellers craft engaging and visually appealing listings.
The tool’s AI-assisted content generation can be beneficial for new sellers who are looking to create high-converting product pages quickly.
Verdict: Jungle Scout gets a slight edge here as it assists sellers in creating highly optimized listings with its proprietary AI assistance. Helium 10 also offers AI assistance, but it is only available for existing listing optimization – not for new listings.
5. PPC Management
Effective PPC (Pay-Per-Click) advertising is crucial for driving visibility and sales on Amazon, and both Helium 10 and Jungle Scout offer tools to help sellers manage their campaigns.
Helium 10’s Adtomic tool provides advanced PPC automation capabilities, including targeted launches, live budget tracking, and bid optimization.
The platform’s integration with Helium 10’s broader analytics tools makes it a compelling choice for sellers who want to leverage data-driven insights to optimize their advertising efforts.
Jungle Scout’s Cobalt Ad Accelerator also offers powerful PPC automation features, such as customizable bid adjustments, dayparting, and advanced rules-based optimization.
The tool’s focus on centralized campaign management and performance tracking can be particularly beneficial for larger businesses and agencies managing multiple Amazon accounts.
Verdict: Both Cobalt and Adtomic are equally capable of providing valuable metrics for PPC advertisers. However, Adtomic caters to businesses of all sizes, whereas Cobalt is more suitable for larger setups.
6. Supplier Database
Finding reliable and cost-effective suppliers is a critical aspect of the Amazon selling process, and both Helium 10 and Jungle Scout offer tools to help with this.
Helium 10’s Supplier Finder is integrated within its Chrome extension, allowing sellers to quickly search for and evaluate potential suppliers on Alibaba directly from the Amazon platform.
Jungle Scout’s Supplier Database, on the other hand, goes beyond just Alibaba and provides a more comprehensive database of vetted suppliers from around the world.
The tool allows sellers to research import records, pricing, and other details to help them make informed decisions about their manufacturing partners.
Verdict: You can only find suppliers from Alibaba with Helium 10. On the other hand, Jungle Scout provides a selection of reliable suppliers from various platforms. However, both platforms only work with vetted suppliers with a good overall reputation of fulfillment.
7. Educational Resources
Both Helium 10 and Jungle Scout understand the importance of providing comprehensive educational resources to help sellers succeed on Amazon, but their approaches differ.
Helium 10 offers an Academy filled with instructional videos and a detailed Freedom Ticket course that covers the entire Amazon selling journey.
The platform also provides free learning resources, such as webinars and blog posts, to support its users.
Jungle Scout, in addition to its extensive Academy, also offers a range of free resources, including in-depth videos, case studies, and a thriving seller community.
The platform’s focus on providing comprehensive training and support can be particularly beneficial for new Amazon sellers.
Verdict: Both platforms tend to provide a complete knowledge resource for new and aspiring Amazon sellers. But, Helium 10 Academy is free to access whether you have a paid account or not. For Jungle Scout access, you must subscribe to a paid plan.
Helium 10 vs Jungle Scout: Which Tool Is More Accurate?
Accurate data is a crucial factor in making informed decisions when it comes to selling on Amazon, and both Helium 10 and Jungle Scout have built their reputations on providing reliable insights.
In my testing, Helium 10 demonstrated a slight edge over Jungle Scout in terms of sales estimation accuracy, with Helium 10 estimating the correct sales volume 29.5% of the time compared to Jungle Scout’s 15.9% accuracy.
Here are Helium 10’s sales estimates for a specific listing:
Jungle Scout’s sales estimation for the listing:
Helium 10 also showed a tighter variance, with an average difference of 22 units above or below the actual sales, compared to Jungle Scout’s 135-unit variance. This suggests that Helium 10’s data models are slightly more refined and precise when it comes to forecasting product performance.
However, it’s important to note that both tools provide estimates that are sufficient for assessing product viability.
The 10% difference in accuracy between the two platforms should not be a dealbreaker for many sellers, and the choice ultimately comes down to personal preference and the specific needs of your business.
Helium 10 vs Jungle Scout: Pricing Comparison
When it comes to pricing, both Helium 10 and Jungle Scout offer a range of subscription plans to cater to the diverse needs of Amazon sellers.
Helium 10 Pricing
Helium 10 mainly offers three standard plans aimed at catering to small to larger Amazon stores:
| Helium 10 Plan | Monthly Price | Annual Price |
|---|---|---|
| Starter | $39/month | $29/month |
| Platinum | $99/month | $79/month |
| Diamond | $279/month | $229/month |
Apart from that, Helium 10 also offers a free plan that allows sellers to use some of its advanced tools with limited access. They can upgrade to their desired paid plan whenever they need to extend the accessibility.
Jungle Scout Pricing
Similar to Helium 10, Jungle Scout offers three plans for different business sizes as well:
| Jungle Scout Plan | Monthly Price | Annual Price |
|---|---|---|
| Starter | $49/month | $29/month |
| Growth Accelerator | $79/month | $49/month |
| Brand Owner | $399/month | $299/month |
The only downside of Jungle Scout is that it doesn’t offer any free trial or plan for newcomers. However, the platform offers a refund guarantee within 7 days, ensuring you invest in the right tool.
Verdict: While Helium 10’s base Starter plan is slightly more affordable than Jungle Scout’s Basic plan, the Platinum and Diamond plans from Helium 10 are significantly more expensive than their Jungle Scout counterparts. For most Amazon sellers, Jungle Scout’s Suite plan, which costs $30 less per month than Helium 10’s Platinum plan, may offer a better value proposition, as it provides access to nearly all of the platform’s advanced features.
Bonus: Both platforms regularly offer discounts and promotional pricing, so it’s always a good idea to check for the latest deals and coupon codes before making a purchase decision.
Customer Testimonials
To get a better understanding of how Helium 10 and Jungle Scout are perceived by their users, let’s take a look at some customer testimonials:
Helium 10 User Reviews
Jungle Scout User Reviews
Verdict: Both Helium 10 and Jungle Scout are highly-rated Amazon seller tools, with Jungle Scout edging out Helium 10 in overall ratings (4.8 vs 3.5 out of 5).
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Conclusion: Helium 10 is Better Than Jungle Scout
In the battle between Helium 10 and Jungle Scout, there is no clear-cut winner, as both platforms offer a complete suite of features and capabilities that cater to the diverse needs of Amazon sellers.
- Helium 10’s data accuracy, breadth of features, and detailed insights make it a popular choice among experienced Amazon sellers who prioritize data-driven decision-making.
- Jungle Scout, on the other hand, stands out with its ease of use, simplified workflows, and beginner-friendly approach, making it an attractive option for those new to Amazon selling.
If you’re unsure which platform best fits your business, consider taking advantage of free trials or money-back guarantees offered by Helium 10 and Jungle Scout.
This will allow you to explore each tool’s features and capabilities firsthand and make an informed decision that aligns with your Amazon selling goals.
