As one of the most popular Amazon seller toolkits, Helium 10 is packed with more than 30 seller tools for selling on Amazon and Walmart.
With plenty of tools to explore, sellers often wonder, “How do I use them all effectively?” To help them with the process, I will walk you through every Helium 10 tool and how to use it to maximize your ecommerce selling efforts.
Understand the functions of each tool well and plan your future business decisions accordingly. So, let’s start with the basic operation.
Getting Started with Helium 10: Things to Know
The first step in your Helium 10 journey is to sign up for an account. The platform offers both free and paid plans, each with its own set of features and capabilities.
But before I start with the details, here are some of the aspects of Helium 10 you should know about:
- New users can get started with the free plan that allows you to test its major features for free
- Identify high-demand, low-competition product niches with tools like Black Box and Trendster.
- Discover relevant, high-volume keywords with Cerebro and Magnet to optimize product listings.
- Craft compelling product titles, descriptions, and bullet points with Scribbles to improve visibility.
- Forecast inventory needs and prevent stockouts with Inventory Protector.
- Monitor competitor listings, pricing, and sales data with Xray and Profits to gain an edge.
- Automate the process of identifying and claiming reimbursements for lost or damaged inventory.
- Optimize and automate Amazon PPC campaigns with Adtomic to maximize ROI.
- Safeguard your account and listings from fraudulent activities with Alerts.
- Access comprehensive training resources and expert support to maximize your use of Helium 10.
The Helium 10 Free Plan
This plan provides limited access to the advanced tools, allowing you to explore the platform and familiarize yourself with its functionalities.
While it may not unlock the full suite of features, the free plan can be an excellent starting point for new Amazon sellers.
Upgrading To A Paid Helium 10 Plan
For sellers looking to fully leverage Helium 10’s power, upgrading to a paid plan is the way to go. This unlocks the complete set of tools and removes any limitations, giving you access to a comprehensive suite of features to streamline your Amazon business operations.
When selecting a paid plan, use our available Helium 10 coupons, “MC10” or “MC20,” to maximize your savings. These can often provide up to a 20% discount on monthly subscriptions.
Getting To Know And Using The Helium 10 Chrome Extension
One of Helium 10’s most convenient and practical features is its seamless integration with the Chrome browser through the Helium 10 Chrome Extension.
This extension allows you to access a wealth of data and insights directly on the Amazon product pages you’re exploring.
Installing Helium 10 Chrome Extension
First, install the Helium 10 Chrome Extension from the official website or the Chrome Web Store. You can enable the extension from your Chrome extensions tab.
Then, navigate to any Amazon product page, and the extension will automatically display a wealth of information, including:
- Average Best Sellers Rank (BSR)
- Number of units sold per month
- Seller’s country of origin
- 30-day revenue and average revenue
- Average price
- Average rating
- Total number of products on the page
- Monthly search volume
From here, you can explore the various tools within the extension, such as Xray and ASIN Grabber, to dive deeper into product research and analysis.
Xray (Product Research)
The Xray tool provides a complete analysis of product demand & competition.
To assess the demand and competition for a product, you can use the Xray tool within the Chrome extension while navigating to the Amazon product page.
The Xray tool will display detailed insights, including average price history, revenue data, review levels, brand information, and more.
By analyzing this data, you can gain valuable insights into the product’s demand and the level of competition in the market.
Xray (Keyword Research)
You can find out which top keywords your competitors are using to sell and rank their products with the help of Xray’s keyword-focused edition.
You can use the Xray Keywords tool within the Chrome extension while exploring an Amazon product page to identify high-potential keywords for your product listings and advertising campaigns.
When you click on the Xray Keywords tool, you will see the top keywords linked to the product, together with important metrics like search traffic, suggested PPC price, title density, and keyword difficulty.
This information can provide valuable insights to help you optimize your own product listings and target the most effective keywords for your marketing efforts.
ASIN Grabber
This tool makes it easy to extract products’ ASINs from Amazon, which you can use for further research and analysis in other Helium 10 tools.
While going through an Amazon product page, you can leverage the ASIN Grabber within the Chrome extension to quickly retrieve valuable product details.
Click on the ASIN Grabber to access the product’s ASIN and other details, including its rank, brand name, Best Sellers Rank (BSR), price, number of reviews, and ratings.
This information can be incredibly useful, as you can then copy the ASIN(s) and utilize them in other Helium 10 tools, such as Cerebro, to conduct in-depth keyword research and further optimize your product listings and advertising campaigns.
Profitability Calculator
The Profitability Calculator tool helps you quickly assess the profit potential of individual products.
The tool will analyze the product’s weight, size, dimensions, manufacturing costs, and fulfillment expenses, allowing you to estimate the potential profit margins.
Product Research With Helium 10
Identifying the right products to sell is a critical first step in your Amazon selling journey, and Helium 10 provides powerful tools to streamline this process.
Black Box
With the Black Box tool, you can use specified criteria to scan the whole Amazon catalog and find evergreen products that are becoming more and more popular year over year.
First, select the marketplace you want to search (e.g., Amazon US, Amazon UK), and then choose the product category you’re interested in.
Set your desired filters, such as monthly sales, ratings, price range, and monthly revenue. Click “Search” to see a list of products matching your criteria.
Analyze the results and identify the most promising product opportunities.
Trendster
Trendster is a useful tool that enhances the Black Box tool by examining product sales data over time and offering insightful analysis of seasonal patterns and trends.
Enter the product(s) you wish to analyze’s ASIN(s). Trendster will produce a graph displaying the daily, monthly, and annual sales patterns of the products.
Analyze the trends to identify seasonal patterns and understand how the product’s sales fluctuate throughout the year. Use this information to time your inventory and promotional strategies to maximize profits.
My List – Products
After researching potential products, the “My List” feature in Helium 10 allows you to create a focused watchlist to keep track of your most promising findings.
You can either enter the ASIN of the product or input specific criteria, such as title, price, and other details. Add any relevant notes or comments to keep track of your research and product evaluation.
Utilize the sorting and filtering options to organize your list and quickly identify the most promising product opportunities.
Helium 10 Keyword Research Tools
Effective keyword research is a crucial component of Amazon SEO and PPC success, and Helium 10 offers a suite of powerful tools to help you uncover the most relevant and high-performing keywords for your product listings.
Cerebro
One of the best features of the Helium 10 platform is Cerebro, which lets you execute “reverse ASIN searches” to find the keywords that your rivals are ranking for.
To start with an initial keyword research, you can enter up to ten competitor ASINs.
Cerebro will return a list of keywords that the competing products are ranking for, along with valuable metrics such as search volume, suggested PPC bid, and keyword difficulty.
Analyze the results and identify high-potential keywords to target in your own product listings and advertising campaigns.
Magnet
Magnet assists you in finding fresh yet relevant keywords to target, whilst Cerebro concentrates on identifying competition keywords.
It can produce hundreds of long-tail keyword variations based on a seed term you supply that is relevant to your product.
Use the filtering options to refine the results based on criteria like word count, search volume, and number of search results.
Incorporate the most relevant and high-potential keywords into your product listings and advertising efforts.
Misspellinator
This clever tool identifies common misspellings of your target keywords, which can be an easy way to gain additional visibility and traffic.
Start by entering your main target keywords. Misspellinator will examine common misspellings and display the results, highlighting which ones Amazon automatically corrects.
Pro Tip: Sometimes, shoppers accidentally search for misspelled keywords from the search bar, but they still get the exact product they are looking for.
You can use these keywords to your advantage by incorporating some of these misspelled keywords into your listing. These keywords often have low competition with moderate monthly search volume.
My List – Keywords
Similar to the “My List” feature for products, you can also make a dedicated list of keywords to streamline your optimization workflow.
You can import keywords from your research in other Helium 10 tools, such as Cerebro and Magnet. Click the “Add Keyword” button to add new keywords to your list.
You can also organize and categorize your keywords as needed, making it easier to reference and incorporate them into your product listings.
Optimizing Your Amazon Listings With Helium 10
Once you’ve identified your target products and keywords, Helium 10 provides a range of tools to help you craft high-converting, optimized listings.
Frankenstein
The Frankenstein tool, a powerful tool for keyword management and organization, can refine your keyword list.
After importing your target keywords from the “My List” area or your study, Frankenstein will automatically combine similar words and eliminate duplicates from the list.
This leaves you with a clean, refined set of keywords to incorporate into your listing optimization process.
Scribbles
With Scribbles, you can effortlessly incorporate your desired keywords into your product titles, descriptions, and bullet points, giving you a competitive advantage in listing optimization.
Using Scribbles for Listing Optimization:
- Select the product you want to optimize or create a new listing from scratch.
- Add your target keywords to the left-hand panel of the tool.
- Use the intuitive interface to craft your product title, bullet points, and description, ensuring you optimize keyword inclusion while maintaining readability.
- Scribbles will provide real-time feedback on character figures and keyword repetition to help you avoid over-optimization.
Index Checker
The Index Checker tool helps you ensure your product listing is properly indexed on Amazon, allowing shoppers to find it in search results.
Put in the seller ID, target keywords, and ASIN of your product. Index Checker will notify you of any indexing problems that need to be fixed by showing you where you now stand for each keyword.
Listing Analyzer
The Listing Analyzer in Helium 10 compares your product listing to those of your rivals and generates an extensive optimization report.
Use your product ASIN or enter the ASINs of up to 10 competitor products. The tool will generate a Listing Quality Score (LQS) and highlight areas for improvement, such as low word count, missing information, and overused keywords.
Use the insights provided to fine-tune your listing and outperform the competition.
Listing Builder
For a more comprehensive listing optimization experience, the Listing Builder tool offers a centralized dashboard to handle your product listings.
- Create a new listing or upload an existing one to optimize.
- Utilize the pre-loaded templates, keyword tracking, & AI-powered writing assistance to craft high-converting listings.
Preview your listing and make adjustments to ensure it is fully optimized for Amazon’s search algorithms.
Audience
The Audience tool allows you to form real-time polls and surveys to gather direct feedback from your target customers.
The Audience tool allows you to:
- Design your poll or survey, testing elements like titles, bullet points, pricing, and images.
- Deploy the poll and collect unfiltered feedback from your potential customers.
Streamlining Your Amazon Operations
As your Amazon business grows, Helium 10 offers a suite of operational tools to help you automate and streamline various aspects of your selling activities.
Adtomic
Helium 10’s Adtomic tool is designed to help you efficiently manage and optimize your Amazon advertising campaigns.
- Connect your Amazon Seller Central account to sync your advertising data.
- Use Adtomic’s AI-powered features to analyze your campaigns, identify optimization opportunities, and automate bid adjustments.
- Monitor your campaign performance and make data-driven decisions to improve your Advertising Cost of Sales (ACoS).
Amazon Attribution
The Attribution tool allows you to track and analyze the performance of your external marketing efforts, such as website traffic, email campaigns, and social media promotions.
The tracking pixels provided can be added to your external marketing channels. Next, monitor your Helium 10 dashboard’s traffic and conversion stats.
Portals
With Helium 10’s Portals feature, you can expand your email list and increase traffic to your Amazon listings by creating branded landing pages, inserts, and opt-in forms.
You can use the templates and design tools that Portals gives to create branded landing pages and opt-in forms.
Using QR codes, distribute the links or put the Portal’s content into your Amazon packing. Encourage website visitors to sign up for an Amazon account while collecting their contact details for future correspondence.
Alerts
The Alerts tool monitors your Amazon listings for important changes, such as price fluctuations, stock status updates, and reviews.
You can also set up custom alerts for your product listings, specifying the factors you want to monitor and receive real-time notifications whenever important changes occur, allowing you to respond quickly and maintain the health of your listings.
Inventory Protector
The Inventory Protector tool allows you to set maximum order quantity limits on your listings, preventing bulk order abuse during promotions.
Select the product listings you want to protect and set the maximum order quantity for each. During promotional periods, ensure your inventory remains available for a wider customer base.
Refund Genie
Refund Genie scans your Amazon reports to identify any refunds or reimbursements you may be eligible for, such as FBA return processing errors or shipment damage claims.
Connect your Amazon Seller Central account to provide Refund Genie access to your reports. The tool will analyze your data and highlight any refunds or reimbursements you may have missed, allowing you to recover those funds.
Follow-Up
Helium 10’s Follow-Up tool enables you to set up automated email sequences to engage with your customers post-purchase.
Using Follow-Up, you can:
- Create custom email templates for surveys, review requests, and additional promotions.
- Set up automated workflows to trigger these emails at specific points in the customer journey.
- Nurture your customers, drive organic traffic, and gather valuable product feedback.
Analyzing And Monitoring Your Performance
Helium 10’s robust analytics tools give you a comprehensive view of your Amazon business performance, allowing you to make data-driven decisions.
Keyword Tracker
The Keyword Tracker tool keeps track of your exact organic ranking positions on Amazon for the keywords you want to target.
The tool will show your current ranking places and a historical ranking chart. Use this information to monitor your work’s results and spot areas that could benefit from additional optimization.
Market Tracker And Market Tracker 360
The platform offers two powerful tools to help you stay on top of your competition.
Using Market Tracker:
- Input the market or keywords you want to analyze.
- The tool will provide an overview of the competitive landscape, including market share, product rankings, and key metrics for each competitor.
- Utilize the filtering options to refine your analysis and identify opportunities within your niche.
Using Market Tracker 360 (paid add-on):
- This advanced edition of Market Tracker offers an in-depth analysis of your competitors’ products, including rankings, pricing, and historical trends.
- Leverage the data to make strategic decisions and gain a competitive edge.
Profits
By integrating with your Amazon reports, the Profits tool offers a thorough dashboard that includes all of your operational and financial data.
To sync your sales data, first connect your Amazon Seller Central account. The tool will then show your total unit sales, ad expenditures, income, refunds, and net profit for any particular time period.
Helium 10’s Learning Resources
The company offers a broad library of educational resources, including free and paid training options, to help you make the most of the Helium 10 platform.
You can also follow Helium 10’s YouTube channel where they share short videos with examples of using a particular tool.
Learning Hub
It provides step-by-step educational materials and tutorials to help you maximize the use of every Helium 10 feature and tool.
Amazon PPC Academy
Helium 10 offers the Amazon PPC Academy, a paid course led by PPC experts, for sellers looking to optimize their advertising efforts.
Exit Ticket
The Exit Ticket program provides free, one-on-one coaching sessions with Helium 10 experts.
Academy
The Helium 10 Academy is an on-demand, free video training resource that covers everything from fundamental Amazon selling concepts to advanced tool-specific tutorials. Even if you don’t have an account, you can sign up for free and learn the fundamentals of FBA.
Using The Helium 10 Mobile App
In addition to the web-based platform, Helium 10 offers a mobile app that allows users to access crucial data and features on the go.
Using the Helium 10 Mobile App:
- Download the Helium 10 mobile app (iOS and Android) from the respective app stores.
- Log in to the app using your Helium 10 account credentials.
- You can check out the various tools and features, such as Cerebro, Keyword Tracker, Profits, Inventory Management, and Alerts.
- Utilize the mobile app to stay connected with your Amazon business and make informed decisions, even when you’re away from your desk.
Benefits & Drawbacks of Helium 10
Here are the benefits & drawbacks of Helium 10:
Benefits:
- Comprehensive Suite: Offers a wide range of tools for product research, keyword analysis, and listing optimization, all in one platform.
- Accuracy: Provides reliable data that helps sellers make informed decisions.
- Ease of Use: User-friendly interface and tutorials make it accessible for beginners and experts alike.
- Automation: Tools like inventory management and alerts save time.
Drawbacks:
- Cost: It can be expensive for small or new sellers.
- Complexity: The extensive features may overwhelm beginners.
- Learning Curve: Some advanced tools require time to master.
More On Helium 10:
Conclusion: Helium 10 Tools And Features Are Easy To Use With Simple Guidance!
Throughout this guide, I’ve explored the robust suite of features that make Helium 10 an invaluable tool for Amazon sellers.
While the breadth of Helium 10’s offerings may seem too much initially, the key is to learn one feature at a time.
The platform’s comprehensive training resources, including detailed demonstrations and free educational courses, make it easy to get started with the platform.
The best part of this platform is that training videos are embedded with every tool page. This makes it easier for new users to learn how certain tools work and what settings and filters they need to set up for precise results.