The Helium 10 Magnet tool is one of Helium 10’s proprietary tools that help Amazon sellers with their keyword strategy.
This powerful keyword research tool is designed to help you uncover high-volume, relevant keywords to boost the visibility and performance of your Amazon listings.
To get to know more about this tool, in this Helium 10 Magnet review, I will explore its key features, how to use it effectively, and why it’s considered one of the best keyword research tools for Amazon sellers.
I’ll also discuss how you can use Magnet’s insights to optimize your product listings and drive more sales on the Amazon marketplace.
Helium 10 Magnet Features | Details |
---|---|
Pricing | Starts at $39/month |
Capabilities | Keyword research with product ASIN(s) |
Key Metrics | Magnet IQ Score, Sponsored ASINs, Search Volume, etc. |
Best For | Amazon, Walmart |
Ratings | ⭐⭐⭐⭐ |
What Is Helium 10 Magnet?
Helium 10 Magnet is an advanced Amazon keyword research tool that lets you quickly and easily find a wide range of relevant, high-volume keywords for your product listings. The tool taps into Helium 10’s extensive database of search terms and phrases used by Amazon shoppers, giving you access to valuable data and insights.
With Magnet, you can enter a seed keyword or keyword phrase, and the tool will generate a broad list of related keywords, along with key metrics like search volume, competition levels, and a Magnet IQ Score that helps you identify the most promising opportunities.
You can then use these keywords to optimize your product titles, descriptions, and backend search terms, making it easier for customers to discover your offerings.
One of Helium 10 Magnet’s standout features is its ability to find relevant keywords and provide detailed analysis and filtering capabilities to help you refine your results.
This includes the ability to sort by metrics like search volume, competition, and word count, as well as advanced filters that let you hone in on specific types of keywords (e.g., long-tail phrases, Amazon’s Choice products, etc.).
How To Use Helium 10 Magnet? (Step By Step Guide)
Using Helium 10 Magnet is a straightforward process, and with a little practice, you’ll be a pro at leveraging its features to uncover the best keywords for your Amazon business. Here’s a step-by-step guide to get you started:
Step 1. Log in to your Helium 10 account (or sign up for a free trial if you don’t have one yet) and navigate to the Magnet tool.
Step 2. In the search bar, enter your seed keyword or keywords. You can enter up to 200 keywords simultaneously, separating them with commas.
Step 3. Select the Amazon marketplace you want to target (e.g., Amazon.com, Amazon.co.uk, Amazon.ca, etc.).
Step 4. Click the “Get Keywords” button to initiate the search.
Step 5. Once the results are displayed, you’ll see a wealth of information, including:
- Search volume: The estimated number of monthly searches for each keyword.
- Magnet IQ Score: A proprietary metric that measures the balance between search volume and competition
- Competing Products: The number of products currently ranking for each keyword
- CPR (Cerebro Product Rank): The estimated number of sales required to rank on the first page of search results for a given keyword
Step 6. Analyze the results and use the various filters and sorting options to refine your keyword list. Some of the key filters you can use include:
- Magnet IQ Score: Filter for keywords with the highest IQ scores, indicating high demand and low competition
- Search Volume: Adjust the minimum and maximum search volume to target keywords that align with your goals
- Word Count: Identify long-tail keywords (3+ words) or more generic, short-tail keywords (1-2 words)
- Title Density: See which keywords are most commonly used in product titles
- Amazon’s Choice: Highlight keywords associated with Amazon’s Choice products
Step 7. Once you’ve identified the most promising keywords, you can select them and add them to your list.
You can then export the list to a CSV file or use Helium 10’s Frankenstein tool to optimize your keyword strategy further.
The key to success with Helium 10 Magnet is to approach your keyword research strategically. Take the time to thoroughly analyze the data and use the various filters and sorting options to identify your products’ most relevant and high-potential keywords.
Key Features Of Helium 10 Magnet
Helium 10 Magnet is packed with powerful features that make it an essential tool for Amazon sellers. Here are some of the key features you should be aware of:
- Seed Keyword Research: Magnet lets you quickly find a wealth of related keywords by entering a single seed keyword. This makes uncovering new keyword opportunities you may not have considered easy.
- Bulk Keyword Research: You can enter up to 200 keywords simultaneously, and Magnet will analyze them all simultaneously, saving you time and effort.
- Magnet IQ Score: This proprietary metric compares a keyword’s search volume to the number of competing products, giving you a clear indication of the level of competition and the potential opportunity for your products
- Actionable Keywords: Magnet’s database is filled with high-volume, relevant keywords that are directly applicable to your products and the Amazon marketplace.
- Keyword Distribution: The tool provides a breakdown of the different types of keywords in your results, including organic keywords, Amazon-recommended keywords, and “smart complete” keywords that appear in the Amazon search bar.
- Word Frequency: Magnet’s Word Frequency feature shows you the most common words and phrases associated with your target keywords, giving you valuable insights into customer search behavior.
- Reverse ASIN Search: You can use Magnet to reverse-engineer your competitors’ keyword strategies by entering their ASIN (Amazon Standard Identification Number) and seeing the keywords they are targeting.
- Advanced Filtering: Magnet’s robust filtering options allow you to fine-tune your keyword results based on various criteria, including search volume, competition levels, word count, and more.
- Walmart Integration: In addition to Amazon, Magnet can also be used to conduct keyword research for the Walmart marketplace, giving you an edge in this rapidly growing e-commerce arena.
You can gain a deep understanding of the keywords that are driving traffic and sales on Amazon and use that knowledge to optimize your own product listings and outperform your competitors.
Where To Use Helium 10 Magnet Keywords?
Once you’ve used Helium 10 Magnet to uncover a list of high-potential keywords, there are several ways you can leverage those insights to improve the visibility and performance of your Amazon listings:
- Product Titles: Incorporate your top keywords into your product titles, ensuring that they are concise, descriptive, and optimized for search.
- Product Descriptions: Use your keywords strategically throughout your product descriptions, highlighting the features and benefits that align with what customers are searching for.
- Bullet Points: Craft compelling bullet point lists that showcase your product’s key attributes, using relevant keywords to make your offerings stand out.
- Backend Search Terms: Take advantage of Amazon’s backend search term fields to include additional keywords that may not fit naturally into your visible listing content.
- PPC Campaigns: Use Magnet’s keyword data to inform your Amazon Sponsored Products and Sponsored Brands campaigns, bidding on the most promising terms to drive targeted traffic to your listings.
- Content Creation: Leverage your keyword research to create engaging blog posts, videos, or other content that can help drive awareness and traffic to your Amazon store.
- Product Research: When evaluating potential new products to sell, use Magnet to analyze the keyword landscape and identify opportunities with high search volume and low competition.
Incorporate your Helium 10 Magnet keywords across these various touchpoints to maximize the visibility and discoverability of your Amazon listings, ultimately driving more traffic, conversions, and sales.
Helium 10 Magnet Pricing
Helium 10 Magnet is available as part of Helium 10’s suite of Amazon seller tools, with several different pricing plans to choose from:
Helium 10 Plan | Monthly Price | Magnet Usage Limit |
---|---|---|
Free | – | Demo only |
Starter | $39/month | 2 daily uses |
Platinum | $99/month | 150 Uses |
Diamond | $279/month | 150 Uses |
Supercharge Your Brand | Custom | 150 Uses |
A custom “A La Carte” plan is also available for sellers who want to use only specific Helium 10 tools. You can add Magnet as an add-on at $39/month (full access), even with a free plan.
Many Amazon sellers find that the cost of a Helium 10 subscription, including Magnet, is more than offset by the boost in their Amazon sales and rankings.
As such, the pricing is generally considered reasonable, especially when compared to the potential upside for your business.
How Accurate Is Helium 10 Magnet?
One of the primary concerns that Amazon sellers often have about keyword research tools is the accuracy of the data they provide. After all, if the search volume and competition metrics are off, it can lead to suboptimal keyword selection and potentially undermine your entire optimization strategy.
Fortunately, Helium 10 Magnet has a reputation for providing highly accurate and reliable data. The tool draws from a vast database of Amazon search queries and sales data, which is constantly being updated and refined.
While the search volume and other metrics provided by Magnet are estimates rather than exact figures, numerous studies, and user reviews have shown that the tool’s data is remarkably close to the actual performance metrics that sellers observe in their Amazon accounts.
Additionally, Helium 10 has implemented advanced algorithms and data-processing techniques to ensure that Magnet’s outputs are as accurate and actionable as possible. The Magnet IQ Score, for example, is a proprietary metric that helps identify the most promising keyword opportunities by factoring in both search volume and competition levels.
Of course, no keyword research tool can be 100% perfect, as there will always be some level of fluctuation and uncertainty in the Amazon marketplace.
However, Helium 10 Magnet is widely regarded as one of the most accurate and reliable tools available, and the insights it provides have helped countless Amazon sellers optimize their listings and drive substantial sales growth.
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Conclusion: Use Helium 10 Magnet To Find Competitive Keywords For Your Amazon Listings!
In the highly competitive world of Amazon, having the right keywords is essential for driving visibility, traffic, and sales for your products. Helium 10 Magnet is a powerful and user-friendly tool that can give you a significant advantage in your keyword research and optimization efforts.
With its extensive database of Amazon search terms, advanced filtering and analysis capabilities, and intuitive interface, Magnet makes it easy for sellers to uncover the most promising keyword opportunities and use them to optimize their listings for maximum impact.
So why not give Magnet a try and see how it can transform your Amazon business? With its free trial plan and flexible pricing options, there’s never been a better time to leverage the power of this game-changing keyword research tool.