Ecommerce sellers can now use Helium 10 for Walmart with the same useful Helium 10 features within its existing subscription plans.
But is it worth paying for an entire Helium 10 subscription to get selected Walmart-based features?
After analyzing how Helium 10 works for Walmart, I have shared everything needed to know about Helium 10 for Walmart, right from why you should sell at Walmart marketplace, who should sell, and why you should use Helium 10 for it.
Read till the end of the article and make the decision yourself.
Helium 10 Walmart – Key Takeaways
Can we use Helium 10 for Walmart?
You can now use Helium 10 for Walmart and replicate your success on Amazon or another e-commerce platform. Helium 10 offers all the assistance that you need to start or diversify your business operations.
Helium 10 users get some premium Helium 10 tools customized for Walmart for Keyword research, analytics, and keyword tracking. All that is combined with access to learning resources in the form of blogs, dedicated YouTube videos, and a detailed course.
Who Can Use Helium 10 For Walmart?
Existing or new Helium 10 users can use this tool to sell on Walmart. But there are some requirements specifically for selling on Walmart.
To elaborate, all Walmart marketplace sellers can use Helium 10, but not all Helium 10 users can sell on Walmart. Walmart has its own list of requirements that a business should fulfill, as Walmart only allows verified businesses to sell.
Walmart’s marketplace selling requirements are:
- Have a Walmart Seller Account.
- Be a domestic seller from the USA or an international seller from China, India, HK, the UK, Canada, Japan, Mexico, Germany, South Korea, Singapore, Taiwan, Turkey & Vietnam.
- You should have had a successful run with Walmart or another ecommerce platform in the past.
- Supporting proof of your business and addresses.
- Have a Business License Number or Business Tax ID.
- List products with GTIN/UPC GS1 Company Prefix Numbers.
- Sell products aligning with Walmart policy.
- Fulfill orders with WFS or another USA-based warehouse that also handles returns.
Why You Should Sell On Walmart Marketplace?
But why sell on Walmart? The primary one is to diversify your business.
Known for being the largest retailer, Walmart also offers enhanced visibility of products online and lets you reach potential new customers who strictly use Walmart for buying.
Another reason to have a setup at Walmart is not to put all your eggs in one basket.
If you face any complications when selling on Amazon, where something might go wrong with your listing, images, etc., you can have another up-and-running source of income with similar products.
Plus, there’s very little competition to sell on Walmart as only qualified businesses and not anyone can sell on the platform.
Lastly, there are no separate fees charged by Walmart apart from the referral fees that vary as per the product category and the Walmart Fulfillment Services fees that you can calculate from here.
Note: The Walmart Fulfillment Services is similar to Amazon FBA, where you can store your inventory without limitation and get end-to-end fulfillment.
And what better way to take advantage of this highly beneficial platform than Helium 10, which offers Walmart-dedicated solutions integrated within its existing plans for Amazon?
Why Use Helium 10 For Walmart?
You should choose Helium 10 for your Walmart journey because, as per Walmart, Helium 10 collects over 2 billion data points daily. More reasons to select Helium 10 for Walmart:
- It provides accurate data about millions of Walmart product IDs.
- Gives access to top-performing and ranking keyword phrases for Walmart products.
- Offers an in-depth analysis of revenue, profit, sales, market trends, inventory level, and the overall financial performance of your business.
- Provides highly useful resources and has communities for learning and sharing experiences
New Helium 10 Tools for Walmart Sellers
Focusing on how exactly Helium 10 assists in building a successful Walmart marketplace business, it offers access to the powerful tools otherwise used for Amazon and tweaked exclusively for selling on Walmart.
1. Cerebro For Walmart
The all-effective reverse product research tool – Cerebro helps find the most effective keywords used for a single product on Walmart in the USA and gives the option to export this data, too.
What’s worth noticing is that you can find a product by filtering just as you can with Amazon. Moreover, Cerebro also lists the search volume for Amazon and Walmart side by side. This way, you can choose the best marketplace to sell the product.
2. Magnet For Walmart
Another tool to find products by keywords is where you find top products being sold with the keyword.
Magnet also showcases volume from both Amazon and Walmart, provides filters to categorize results, and highlights “Walmart’s choice” products.
3. Profits For Walmart
An analytics feature to display the financial performance of the business, the “Profits” feature, is also available separately for Walmart. This feature lets you calculate the sales, margins, profits, and ROI that your Walmart business generates.
This proves effective in identifying your business’s strong and weak areas financially and provides relevant data to make future decisions on which products to keep and which ones to let go of.
4. Chrome Extension
With a paid Helium 10 subscription, you can enhance your product research on the go and use the “Xray” tool to analyze the price, review, and ratings of that product.
Depending on the product, you can also instantly find suppliers from Alibaba with information about the manufacturer, cost per piece, minimum order, and lead time of the product.
5. Keyword Tracker For Walmart
This Keyword tracker, made especially for Walmart, lets you track keywords, their search volume, trends, organic and sponsored ranks, and the competing products for it.
Depending on the subscription plan you are signed up on, you can track from 100 to 250 Walmart keywords.
6. Adtomic For Walmart
This add-on marketing solution – Adtomic PPC tool, is designed to improve the ROI with insights on total advertising cost of sales, organic and sponsored rankings, AI bid optimization, templates for bulk campaigns, etc.
However, it is advised to understand if your business needs these features, as it is priced at an extra $199/mo on your selected plan.
Helium 10 Learning Resources For Selling On Walmart
Helium 10 also offers learning resources prepared separately, such as blogs, podcasts, and YouTube videos, along with exclusive features for Walmart.
Here are the links for the above-listed resources to get Helium 10 Walmart guidance:
- Helium 10 Blog.
- Serious Sellers Podcast
- Helium 10 Walmart Masterclass on YouTube.
Apart from this, from the “Learn” button on the dashboard, you can quickly access Pro training, FAQs, and Blogs on the topic and get your queries answered on the dashboard itself.
What’s more, the award-winning course “Freedom Ticket” has separate lessons on how to sell on Walmart.
Helium 10 Plan For Walmart Success
Not all Helium 10 plans are capable of offering Walmart-specific features. A downside is that Helium 10 only offers a few features for the same price as the plans used to sell on Amazon. You can check Helium 10 pricing details here.
Let’s check which plans include the earlier mentioned Helium 10 Walmart features.
| Helium 10 Walmart Features | Starter | Platinum | Diamond |
|---|---|---|---|
| Pricing | $39/mo | $99/mo | $279/mo |
| Cerebro for Walmart | 2 uses | 250 uses | 250 uses |
| Magnet for Walmart | 2 uses | 150 uses | 150 uses |
| Xray for Walmart requests (with Chrome extension) | 5000 | 5000 | 5000 |
| Profits for Walmart | 90 Days | 90 Days | Unlimited use |
| Keyword Tracker for Walmart | ❌ | 100 keywords | 250 keywords |
| Use Adtomic for Walmart as an add-on | ✅ | ✅ | ✅ |
After observing the table above, it is quite clear that the most useful Helium 10 subscription plan for Walmart is either Platinum or Diamond.
The starter plan does not provide much value and doesn’t make sense to use for Walmart.
The Drawback Of Using Helium 10 For Walmart
While price is an important factor to be considered as a drawback, a related aspect that proves to be a major drawback for Helium 10’s Walmart offerings is that the tool focuses on Amazon and favors existing Amazon sellers.
The subscription plans offer Walmart features but are limited. Helium 10 does not offer a separate pricing plan for Walmart users, and a user is forced to pay a premium for features they probably wouldn’t use.
User Testimonials On Using Helium For Walmart
While the features offered to run a Walmart marketplace with Helium 10 look effective on paper, let’s also check how real users find Helium 10 to use for Walmart.
“Being able to compare products against one another for both Walmart and Amazon was really helpful when trying to see what is trending and what is being searched for the most. It helped to filter out items that are doing better than others, which is helpful when doing product research. The category list is very wide and covers anything you need to research.”
Rachel Q. – Appreciates The Amazon vs Walmart Comparison Feature.
⭐⭐⭐⭐
Source: Helium 10 Walmart review on G2
“249 USD a month just to be able to sort and extract Walmart data in Magnet. The same costs 39 USD a month for Amazon data. Pure Greed..”
Sean – Criticizing The Higher Pricing.
⭐
Source: Helium 10 Walmart review on Trustpilot
Conclusion: Using Helium 10 For Walmart Is Ideal For Existing Helium 10 Users
In the end, the users that would benefit the most from selling on Walmart using Helium 10 are existing Helium10 users selling on Amazon who want to diversify their business.
Since such users are already paying to use Helium 10 services, and their access to Walmart tools goes unused, they can use wasted opportunities to earn more money. New users, on the other hand, need to put in extra money.
However, if one uses the special coupons listed earlier, builds a thriving Walmart business, and generates a great ROI on the subscription plans, Helium 10 is the tool they should go for.
It provides accurate data analysis, features, and resources required to do all the above. Let me know in the comments how helpful you think Helium 10 can be for your Walmart business!
